JUI-HSUAN, YANG (RENEE)
Digital Content Creator & Multimedia Designer
I design and produce audience-focused digital content that combines video storytelling, strategic social media planning, and visual brand development.
⭐ Core Competencies
-
Video Editing & Post-Production
-
Short-Form Content Strategy (Reels / Shorts)
-
Social Media Content Planning
-
Digital Branding & Visual Identity
-
Web & E-commerce Content Management
-
YouTube Vlog Production
🌸 Professional Profile
-
Digital Technology & Culture Student at Washington State University
-
Marketing Video Intern, Jordan Schnitzer Museum of Art
-
Media Editor, WSU Men’s Soccer Team
-
Founder & Brand Manager, ORIOBB
-
Bilingual: English & Mandarin
🎨 Software & Tools
-
Adobe Premiere Pro
-
Adobe Photoshop
-
Adobe Illustrator
-
Google Workspace / Microsoft Office
-
HTML & CSS (Basic Front-End Development)
Bi-Scriptual Typographic Poster Series
Project Overview
A bilingual typographic poster series integrating English and Traditional Chinese.
This project explores how two writing systems can visually coexist while maintaining clarity, hierarchy, and cultural identity.
My Role
Concept development, layout design, typography exploration, and color direction.
Focus
-
Bilingual typography integration
-
Type hierarchy & spatial balance
-
Cross-cultural visual communication
Course
DTC 336 – Multimedia Design
Marketing Video Intern - Jordan Schnitzer Museum of Art | Washington State University
Project Overview
-
Produced short-form video content for museum exhibitions and events, including YouTube videos and Instagram Reels.
-
Content focused on highlighting exhibitions, increasing campus engagement, and strengthening community connection through visual storytelling.
My Role
-
Video filming and post-production
-
Short-form content editing (Reels)
-
Visual storytelling and pacing
-
Social media content support
Impact
-
Promoted museum exhibitions through digital platforms
-
Enhanced audience engagement within the WSU community
-
Strengthened video production and social media marketing skills in a professional art environment
Social Media Management & Graphic Design - SLIA Student Club | Washington State University
Project Overview
-
Led social media content and visual branding for the STEM Leaders and Innovators Association (SLIA) at WSU.
-
Created event posters, digital graphics, and promotional reels to increase student engagement and strengthen the club’s visual identity.
My Role
-
Designed event posters and digital promotional materials
-
Managed visual branding across Instagram
-
Produced short-form promotional content
-
Developed consistent graphic themes aligned with event goals
Impact
-
Enhanced brand consistency across social platforms
Increased student awareness of club events
-
Strengthened visual communication within a campus organization
Video Production & YouTube Management - WSU Men's Soccer Club
Project Overview
-
Produced and managed game-day vlog content for the WSU Men’s Soccer Club, capturing match highlights, behind-the-scenes moments, and team culture.
-
The goal was to document the team’s energy and strengthen community connection through dynamic video storytelling.
My Role
-
Designed event posters and digital promotional materials
-
Managed visual branding across Instagram
-
Produced short-form promotional content
-
Developed consistent graphic themes aligned with event goals
Focus
-
Sports storytelling
-
Real-time event documentation
-
Audience engagement through vlogs
-
Visual representation of team identity
Impact
-
Increased visibility of the club’s activities
-
Created engaging content that represented team culture
-
Strengthened my skills in sports videography and storytelling
ORIOBB — Creative Brand & Digital Business
Overview
-
Founded and developed ORIOBB NAILS, an independent creative nail art brand built from concept to execution.
-
The brand combines product design, digital media production, and marketing strategy to create a cohesive visual identity and online customer experience.
My Role
-
Brand concept development & visual identity design
-
Product design & handcrafted production
-
E-commerce website design & management
-
Social media content strategy (Instagram & TikTok)
-
Short-form video production & product storytelling
-
Customer communication & brand positioning
Focus
-
Creative direction & visual branding
-
Digital content marketing
-
Product photography & short-form video production
-
E-commerce experience design
-
Audience engagement & community building
Impact
-
Built a fully self-managed creative brand
-
Developed cross-disciplinary skills in design, production, and marketing
-
Translated creative ideas into a real business model
-
Strengthened entrepreneurial mindset within digital media practice